Sign-Up.to - Survey Shows Small Businesses Missing Out Through Online Marketing Overload

London, UK (PRWEB) September 28, 2011

Small businesses are being overwhelmed by the number of digital direct marketing channels now available to them. In a recent survey conducted by Sign-Up.to, 79% of respondents felt that they weren?t making full use of the online marketing channels available to them.

With customer attention becoming ever more fragmented, it?s harder than ever for small businesses to make the best use of the different online channels with the limited resources they have available.

In the last few years the choice of digital direct marketing channels has exploded, with Facebook, Twitter, LinkedIn, SMS, mobile and email marketing all having a role to play, not to mention the many more niche channels now available.

Different customers prefer different channels and different messages suit different mediums - but managing such a large range of options demands more time from marketers, leaving many unable to benefit from the full potential that a truly integrated marketing approach can provide.

To help businesses realise the full potential of their online marketing, Sign-Up.to have just released a new version of their online marketing platform. The brand new release enables marketers to completely manage their email, mobile, Facebook and Twitter marketing from a single login.

As well as email newsletters and 2-way SMS marketing, the online service now includes a complete social media CRM, with Facebook page and Twitter stream management tools that make it easy for marketers to identify and engage with their customers through multiple channels and view in-depth analytics that help them identify key customers and winning strategies.

Sign-Up.to?s CEO, Matt McNeill, said ?We?ve seen the opportunities for businesses to engage with their customers online grow dramatically in the last few years, but this has demanded more time and resources from marketers - something that?s often hard to find in the current economic climate. We wanted to make it easy for small businesses to be able to reap the benefits from using multiple online marketing channels in an integrated way, so we?ve invested heavily in producing what we think is the simplest, most accountable way for them to do that.?

?With a single login, businesses can now take control of their online marketing.?

More details and a free 14 day trial of the service are available from http://www.sign-up.to

About Sign-Up.to

Sign-Up.to is an award winning provider of cloud-based tools and services for social, mobile and email marketing. Founded in 2003 the company services thousands of clients worldwide, from small businesses to global corporations.

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Find More Way Sms 2 Press Releases

Marketing Ad Group?s Holographic Greeter/Concierge/Curator/Spokesperson expected to become the ?go to? Marketing Platform in 2012

Charlotte, NC (PRWEB) January 04, 2012

The Holographic Greeter is an exciting information, branding and promotional messaging medium which displays a holographic image projected onto a life-sized cut-out that is so unique and lifelike, Shoppers can't help but stop and stare. The Holographic Greeter can be positioned virtually anywhere and is a high-tech communications platform that serves up in-store information and personal greetings in a decidedly unique fashion. Because the Holographic Greeter is so animated and compelling, Advertisers can deliver their message or introduce new products to a receptive audience without intimidation. Retailers, Museums, Hotels, Attractions, Mass Transit, Schools, Hospitals, Trade Expos, Doctors, Offices, etc are finding this a must have for engaging the Customer and meeting their marketing objectives. They also find the Holographic Greeter to be one of their most valuable employees by delivering their message 24 hours a day, seven days a week? no coffee breaks, no smoke breaks, no calling in sick!

Recently, Marketing Ad Group took their patented Holographic Greeter to a new level by incorporating Advanced Next Generation QR Codes into the Greeter?s message. By using color coded QR Codes, the Greeter can convey any message? from simple contact information, reservations or directions, to in-depth web based interaction on it?s GREEN colored INFO QR Codes. The red colored DISCOUNT QR Codes offer up discounts or special offers, further enticing patrons. BLUE colored INTERACTIVE SURVEY QR Codes allow Retailers instant access to feedback via predetermined questionnaires. By taking the interactive Survey, Patrons can be rewarded with ?instant off? rewards, which can immediately be sent directly to their smart phones upon completion of the survey, further compelling participation. Marketing Ad Group?s ?Real Time QR Click Management System?? provides detailed QR tracking capabilities allowing Retailers to actively track and manage campaign results in ?real time.?

Next they ?upped the game? by engaging memory and emotions through their AromaFusion? scent delivery system, creating a total immersion experience for Retailers, Advertisers and Patrons. It has been well documented that smell can have a halo effect and put Shoppers in a positive mood, which affects their perception of a product or their environment. The sense of smell goes straight into the limbic system in the brain, which is responsible for emotions and decision-making. Brand memory and increased attention and interaction are directly influenced by this powerful emotional motivator.

Now, Marketing Ad Group is offering their new Speaking Glass? storefront audio system for the Holographic Greeter. This system allows the Greeters message to be heard through storefront glass, further delivering the Retailers message without the need for extensive and expensive outdoor speakers and wiring. The Speaking Glass? storefront audio system actually uses the storefront glass as a speaker allowing Retailers to literally take their message ?to the streets,? creating an audio and visual experience not soon forgotten by passers- by.

Bill Barrett, Product Development Manager with Marketing Ad Group, says ?aside from the amazing concept itself, add in the interactivity of our Advanced QR Codes?, the introduction of our AromaFusion? scent technology, wireless video updating and our new Speaking Glass? Storefront Audio System and it becomes evident that we have a package that is completely without competition for delivering your marketing message.?

Marketing Ad Group offers the Greeters for lease, purchase or through their Co-Op Program which offers participating Retailers an opportunity to turn this captivating promotional and branding concept into a revenue producing vehicle for their business while also benefiting from the increased exposure and sales lift provided by this captivating device.

For more information, contact Bill Barrett at 888-965-5336, or visit http://www.holographicgreeter.com.

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Related Call Ops Press Releases

Restaurant Industry Professional Delivers WiFi Service with a Side of Social Media Marketing

Indianapolis, IN (PRWEB) August 13, 2009

Many companies that service the restaurant and hospitality industry do not have firsthand experience of what it takes to run a restaurant. That is not the case with newly developed Indianapolis based One WiFi. It is this experience and Social Media Marketing that sets them apart from traditional managed WiFi Services.

"I worked in restaurants for over 15 years." says Henry Kurkowski, one of the developers of One WiFi Hotspots. "Working in New York and Fort Lauderdale I did everything including cook, server, bartender, management and marketing in fine dining and casual dining establishments. I know firsthand the need for fast table turns, about keeping quality and uniformity in the product and about encouraging guest loyalty." This industry experience guided the development of the One WiFi System keeping a restaurant's specific needs and challenges in mind. One WiFi ensures that a restaurant can maximize the benefits of Social Media Marketing and offer their guests WiFi without hassles and without fear of any drawbacks.

WiFi as an amenity is proven to boost business from college students, mobile business people and meeting planners. "This goes beyond WiFi." says Kurkowski "One WiFi is a delivery system for Social Media Marketing and other eMarketing initiatives." One WiFi Hotspots deliver key messages about gift cards or special services to guests each time they logon. The system collects the email addresses of guests to help deliver incentives encouraging guests to come back sooner rather than later. After login One WiFi Hotspots can deliver the guests to Facebook Fan Pages or Twitter status pages and feed these online tools new fans directly from existing restaurant locations.

Offering WiFi to capture a larger market share is a strategy used by national brands such as Panera Bread, Starbucks, and McDonalds. Using free wireless internet in a restaurant's growth plan is right on track with national consumer trends. With the explosion of WiFi enabled devices such as the iPod Touch, The iPhone, Laptops and Macbooks it is obvious that consumers are hungry for the service.

"The bottom line is that WiFi puts butts in seats," says Kurkowski. "Our brand of WiFi is designed to build a stronger one-on-one connection to guests. It is important to make the most of guest interaction on-site and after they have left. With today's economy we want to give restaurants every online advantage they can get."

To find out more about One WiFi Hotspots please visit http://www.OneWiFi.com

One WiFi is a division of eWireless. For more information on eWireless please visit http://www.ewireless.com

Contact:

Kirby Goble

One WiFi

317-536-0400 x1301

http://www.onewifi.com

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